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Pollen is a digital and branding agency based in London, specialising in the fashion and retail sectors. In the beginning of 2014, Pollen launched their new website and has been getting a lot of positive feedback since then.

What attracts me?

Full-width Image
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To convey the fashion and modern brand style, out-standing photography became a key element of the website. There is a full width, full screen image on the top of each page. The images that they have chosen are mostly bright and pigmented, which catches the audience’s eyes immediately. Users can easily interpret the design style of Pollen through these images.

Navigation
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Unlike general menu bars, Pollen has chosen to use a Hamburger icon instead. I really like how they have designed and coded the hamburger icon as it keeps the interface clean. User do not need to worry about the need to “find” the icon, as it is fixed navigation, this means no matter how far you have scroll, the navigation will always be in the same place (top right).

Case Studies Section
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This section of the site is a collection of their work. What makes their portfolio section stand out from others is that, not only do they display the final product, but also show the details and other progress. For example, they show what typography they used, the moodboard they made for the project, and even a user journey was included.