Quire Homepage Design
Reflecting Quire's maturity and growth, the redesigned homepage showcases the product's evolution, balancing a "casual-to-mature" aesthetic with joyful energy.
Role / Website, Motion, Visual Design
Year / 2021
As Quire's feature set and user base expanded, we recognized the need to refine our brand image. This led to the redesign of the Quire homepage, aiming to convey our growing maturity while retaining the brand's signature joyful energy.
I spearheaded the redesign effort, taking ownership of all visual and motion design elements. To achieve the desired balance, I implemented a more vibrant and diverse color palette, carefully contrasted with calming neutrals. This evokes a sense of sophistication while maintaining the playful spirit of Quire. Additionally, I designed distinct animated icons representing key functionalities, further enhancing user engagement.
Before and after of the homepage redesign
Though the implementation process presented challenges, it also provided a valuable learning opportunity for both myself and the development team. I familiarized myself with new tools for creating animated files, while the developers tackled the integration for the first time. Throughout this process, open communication and collaboration enabled us to overcome these hurdles together.
Leveraging my basic coding background, I documented the necessary code for the desired effects in the design, providing detailed specifications and hand-offs for the developers.
We believe that the refreshed homepage successfully reflects Quire's evolution and establishes a foundation for continued growth. It strikes a harmonious balance between maturity and playfulness, aligning with the brand's core values while resonating with our expanding user base.
Homepage responsive designs
Interactive icon designs
Other projects
Quire Design System
Quire Branding & Visuals
Quire Custom Fields